Additionally, the company has launched a new Multifunctional Light in early January this year in Japan further affirms its LED market strategy of targeting smart home applications with value-added lighting products.
The Multifunctional Light product features clearly demonstrates this approach of integrating lighting with thermostats, speaker and audio functions. The LED ceiling light developed with the help of Toshiba LED technology is an IR remote controlled LED that integrates six sensors, including lighting sensors, proximity sensors, IR remote control sensors, microphones, speakers.
There are two interesting features that stand out with this particular light that LEDinside has not seen other manufacturers do yet. Markedly, it can make audio recordings and enable families to speak to each other via smartphones, and secondly the embedded thermal sensors that can help regulate air condition temperatures. Of course as a light it still retains basic lighting functions, such as dimming and color tuning, with a color temperature ranging between warm white colors of 2, 700K to cool white 6, 500K.
It will be interesting to see how far Sony will get with this lighting strategy, and whether smart home applications can help conventional lighting manufacturers break the curse of low profits with more innovative products.Sony’s message with its LED products is clear: “We are going beyond lighting.”
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